Nectar approach:
Nectar took the time to understand the particular requirements of a client who was new to sales lead generation.

Nectar put forward a simple tactical approach using direct marketing to position the company as an innovative plant product provider focused on the needs of the commercial sector.

A promotional offer was built in to generate immediate response and achieve a 10% response rate. This 3-month trial, included design, plant installation and aftercare underlined the company’s commitment to the customer or prospect and separated the offer from typical offerings.

Feedback:
When we commissioned Nectar they took the time to sit down with us and learn about our business first. This understanding of our specific requirements led to the creation of a mailing campaign that was truly innovative and importantly completely relevant to our business. We were delighted with the response to our mailer - a 100% recall rate, and numerous quality appointments which have now been converted into new business.

The mailers were so successful that we have reordered them and Nectar have gone on to create a Christmas version for us too. Nectar's integrated approach and expertise has led to us working with them on a recent exhibition project where they guided us from the planning phase through to final delivery of the stand graphics.

Nectar have exceeded our expectations in every respect, and we would have no hesitation in recommending their services.

Suzanne Miller, Director
Urban Greens Limited

View the Urban Greens portfolio

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