Nectar approach:
In 2010, Nectar Marketing was appointed as the strategic marketing consultancy lead for Surrey-based software company, Triometric. Following a review of Triometric’s go-to-market plans, Nectar impacted the Company’s event marketing results, boasting the largest number of attendees of any webinar to date; a 40% increase.
Matthew Goulden, Managing Director at Triometric explained, “We’re a privately held software and consultancy business with a 20-strong team servicing clients such as HSBC, Lastminute.com, Old Mutual Group and Thomson Reuters. Nectar was invited to review our entire marketing programme and submit recommendations,” continued Goulden. “We wanted
to not only drive lead generation through its marketing, but to reflect our
status as a growing and successful supplier of application performance management solutions.”
Neil Corrigan at Nectar Marketing, added, “Sometimes, a little professional marketing advice can go a really long way. Even if you’re already doing your own marketing, how well is it working? Could it be improved? If you enhanced your lead or enquiry generation by even 10%, it’s worth doing.”
The work that Nectar has done for technology company, Triometric is a good example of exactly that. A thorough examination of Triometric’s competitor landscape, opportunities, corporate materials, product and service offerings as well as all of the usual SWOT and PEST analysis followed.
Nectar delivered a comprehensive report, the broader results of which include a refreshed corporate identity, new website and an ongoing PR and analyst relations programme. At the backbone of this though was a new clarity on Triometric’s proposition and a series of customer case studies showcasing the tangible and quantifiable benefits of its offering.
The event marketing however, reaped an immediate return on investment. Nectar reassessed the language, positioning and calls to action of
Triometric’s webinar content, to make it more relevant to the watching audience. Simply making the issues discussed more pertinent to that
audience, had a dramatic effect.
Within three months of the initial review, Triometric reported that:
• New webinars devised and marketed by Nectar had one of the highest
conversion rates from registrant to attendee.
• Also importantly, it had the largest number of attendees of any Triometric
webinar to date; a 40% increase on the previous one.
In 2010, Nectar Marketing was appointed as the strategic marketing consultancy lead for Surrey-based software company, Triometric. Following a review of Triometric’s go-to-market plans, Nectar impacted the Company’s event marketing results, boasting the largest number of attendees of any webinar to date; a 40% increase.
Matthew Goulden, Managing Director at Triometric explained, “We’re a privately held software and consultancy business with a 20-strong team servicing clients such as HSBC, Lastminute.com, Old Mutual Group and Thomson Reuters. Nectar was invited to review our entire marketing programme and submit recommendations,” continued Goulden. “We wanted
to not only drive lead generation through its marketing, but to reflect our
status as a growing and successful supplier of application performance management solutions.”
Neil Corrigan at Nectar Marketing, added, “Sometimes, a little professional marketing advice can go a really long way. Even if you’re already doing your own marketing, how well is it working? Could it be improved? If you enhanced your lead or enquiry generation by even 10%, it’s worth doing.”
The work that Nectar has done for technology company, Triometric is a good example of exactly that. A thorough examination of Triometric’s competitor landscape, opportunities, corporate materials, product and service offerings as well as all of the usual SWOT and PEST analysis followed.
Nectar delivered a comprehensive report, the broader results of which include a refreshed corporate identity, new website and an ongoing PR and analyst relations programme. At the backbone of this though was a new clarity on Triometric’s proposition and a series of customer case studies showcasing the tangible and quantifiable benefits of its offering.
The event marketing however, reaped an immediate return on investment. Nectar reassessed the language, positioning and calls to action of
Triometric’s webinar content, to make it more relevant to the watching audience. Simply making the issues discussed more pertinent to that
audience, had a dramatic effect.
Within three months of the initial review, Triometric reported that:
• New webinars devised and marketed by Nectar had one of the highest
conversion rates from registrant to attendee.
• Also importantly, it had the largest number of attendees of any Triometric
webinar to date; a 40% increase on the previous one.
