Nectar approach:
The initial request for help led to the development of a marketing toolkit to address the re-positioning and expansion of the business.

Following strategic analysis involving key members of Tricostar’s team, Nectar submitted a full marketing proposal.

Nectar provided a turnkey solution taking into account marketing planning, branding, literature production and new media developments.

Working with Viv'id (on the design side) and Slater Public relations (on content and PR), Nectar was able to integrate a range of applicable skills to deliver added value.

The client has been so impressed with Nectar’s contribution that they have decided to outsource the marketing management function on an ongoing basis.

Feedback:
We initially tasked Nectar with providing a new marketing toolkit to address the re-positioning and expansion of our business. Nectar provided us with the complete solution, including marketing planning, new branding, web site and literature - delivered on time and on budget.

The new branding and toolkit has been well received by our marketplace. We have been impressed with their contribution, so much so that we decided to outsource our marketing management function to Nectar.

Jeff Lawler, Director
Tricostar

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