Nectar approach:
Made of up of local public and private organisations, professionals and stakeholders, the not-for-profit, Stevenage-based business development group is focused on regenerating Gunnels Wood into a recognised premier business and employment area, delivering services that will boost and sustain growth in the locality.

Working with GWBP on a retained basis as part of the management team, Nectar has helped to develop and deliver their marketing plans, including a new corporate identity, web site, PR program and direct marketing activities.

The principal contributions to date have been the development of a strategic marketing direction for GWBP and the official launch event of the Business Partnership in February 2006, culminating in the attendance of over 120 delegates from local organisations.  As a result, GWBP has been able to convert a growing number of these organisations into paying members, the money from which is being invested in delivering a number of local business development services.

Feedback:
Nectar has been involved with GWBP since its inception, working with the growing management team to set up the partnership.  Nectar has been responsible for the marketing and promoting the business partnership, the individual projects and services offered, and the Gunnels Wood area itself.

Nick Gibson


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