Permission-based techniques and supporting technologies enable us to have meaningful dialogues with customers and prospects. The emphasis is on building relationships rather than one-off transactions because realising the lifetime value of a customer is the path to sustainable growth.

Equally you have a duty to deliver relevant content and brand experience to different groups of customers and users.

Nectar considers everything from list building to cross platform approaches to maximise the return on investment.

As creativity is the second most important factor in direct marketing (after the contact data), Nectar works in association with partner agencies to guarantee impact and response generation.

Talk to Nectar about:

• Sourcing, profiling, testing and managing contact data
• Online and offline approaches to direct marketing
• The importance of a creative approach
• The importance of meaningful dialogue
• The importance of content and service provision
• Telemarketing follow-up and qualification
• Conversion of contacts into leads and customers