Nectar approach:
CRM Technologies Ltd focuses on helping organisations increase revenue potential with a proven marketing and sales model, best practices and best-of-breed applications. It makes sense of an increasingly complex customer relationship management world.

Nectar worked with CRM on a retained basis, helping them to develop their marketing plans and company positioning, including corporate identity, web site, PR and direct marketing activities.

The principal contribution to date was the launch of the new corporate identity at the Technology for Marketing Show 2005, culminating in the development and production of their first proper set of marketing collateral, stand display system, case studies and new web site.

The event generated a good response and new business leads, as well as positioning CRM favourably in their market place. Nectar was also pivotal in converting work on the company’s key client into a case study that has built credibility in the marketplace.

Feedback:
Nectar provided us with considered marketing advice and direction. Working as an integrated part of our organisation, we are extremely satisfied with the contribution that Nectar has made to the development of our business.

Andrew Freeman, Managing Director
CRM Technologies

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