Advertising & sponsorship
Although not as central as it used to be, advertising
still has a role to play in the marketing mix. Media
costs, reach and frequency all need to be considered
to make effective use of the tool.
The principal advantage of advertising is that it can be used to set your stall out in front of your industry and customers. You can raise awareness of a new product service quickly and efficiently.

Nectar always advises clients to weigh up these benefits against using electronic channels. For example, would the money be better spent on sponsored Google links or Search Engine Optimisation work?

Talk to Nectar about:
Creating an advertising campaign
Electronic advertising opportunities
Media buying and selection

Ask Nectar about effect uses of your advertising budgets

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